Drone delivery economics: are Amazon drones economically worth it?
Drone delivery economics: are Amazon drones economically worth it?

Every day 110 million orders are placed online. 91% of those orders — 100 million of them — are less than 5 pounds. If just 1% of those were delivered by drones, that would be 1 million drone package deliveries per day.

That’s according to economic research firm Skylark Services, which is forecasting that the world will see 8 million operations per day within 20 years on the pessimistic end, and as many as 86 million package deliveries per day within 20 years on the optimistic end.

For a typical FedEx package that costs $8.50, the ground costs are approximately $2.72, according to Skylark Services. Amazon’s purported cost of last-mile delivery with USPS is $2.50. Hence, $2.50 becomes the benchmark for whether or not drone delivery is economically worth it.

Here’s how that cost breaks down, based on average data from 25 commercial drone operators:

  • Wholesale cost of an individual commercial-grade battery that can power a drone weighing up to five pounds and for at least 10 miles is $100 when purchased in bulk
  • Battery life for each commercial-grade battery is at least 250 hours
  • Cost of 4 motors that can lift a 10-pound drone that can travel at least 6 miles is less than $60 for each one and the motor can be expected to last for approximately 750 hours
  • Wholesale cost of a set of four commercial-grade rotors is $1
  • Marginal electricity costs to be approximately $.25 per trip

Coupled with the cost of other factors such as insurance and maintenace, Skylark estimates that the average cost of a flight is $0.94 per hour.

Then, there are capital costs.

So if a large online retailer were to consider using commercial UAS delivery to a customer’s home and that retailer paid $2,000 for each platform and the UAS could fly at least 50 hourly flights each week, the fully allocated cost would be $1.74 per trip. If they normally paid at least $2.50 per last-mile trip using other delivery methods, it
would save $0.76 per delivery. Read Skylark’s entire report here.

“The economic annual savings to logistics companies will be at least $2 billion, for our pessimistic forecast,” according to the report’s authors Darryl Jenkins, Bijan Vasigh, Clint Oster, and Tulinda Larsen. “For our midrange forecast (of 50 million daily operations), savings are projected at $10 billion.”

Economically, it could be worth it. But there are more challenges to deliveries than just cost. Flirtey was among the many companies announcing that it was making drone deliveries, when in reality they were a series of one-off flights.

Flirtey has logged a series of media-friendly delivery “firsts” including the first-ship-to-shore drone delivery, the first FAA-approved drone delivery to a customer’s home, the first urban drone delivery.

A partnership between Flirtey and Domino’s Pizza attempted to create the first-ever drone pizza delivery service, but it can only deliver to buildings within 1 mile of a single store in Whangaparaoa, New Zealand. As of the end of November, it had made four deliveries since the original launch, according to a Domino’s spokesman.

Why is it so difficult for companies like Flirtey to do more than just 4 deliveries?

Drone delivery companies in the U.S. face tricky government regulations, including rules that require drones to remain within a pilot’s line of sight and not fly over people who aren’t involved in the commercial flight. There is also the issue of air-traffic control for drones. NASA won’t present its research on drone traffic management to the FAA until 2019.

“What type of a system can be scaled to handle this much traffic?” Skylark’s report asks. “Who will manage it? What is the trade-off between automation and human interaction? Who will finance this system? What are the consequences for delivery trucks that currently do last-mile delivery?” Skylark says it will answer those questions in future reports.

But at $1.74 per trip, everyone from pizza companies to hospitals might want to not completely throw the idea of drone delivery out the window.

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About the Author: Nana Gastaldi