The big DJI May 24 announcement: could DJI’s Spark arrive this month?
The big DJI May 24 announcement: could DJI’s Spark arrive this month?

DJI has a big announcement coming at the end of this month. Any thoughts on what it could be?

DJI is hosting an invitation-only event between 11 a.m. and 1 p.m. ET on May 24 in New York City. The details are pretty limited except for the event’s incredibly vague titled, “Seize The Moment.”

DJI May 24 announcement
The invitation for DJI’s upcoming event

My bet is on the DJI Spark — a drone that resembled a miniature version of the DJI Mavic. It is unclear what the Spark drone is intended to be used for, though it could fill one corner of the market where DJI is still lacking: low-cost, toy drones. DJI’s cheapest drone available is still about $400-$500.

Others have suggested it could be DJI’s first racing-focused drone.A DJI spokesperson would not confirm or deny the existence of a “Spark” drone. But, a trademark for the name “Spark” was filed by DJI on March 6, 2017.

Even if it’s not Spark, my bet is still on DJI announcing a new drone. While the drone maker occasionally tries to market itself as not just a drone company but rather a photography company, it’s ultimately still a drone company. And it already utilized the recent NAB show in Las Vegas to make tons of non-brand-new-drone announcements, including its FPV DJI Goggles, DJI Circle customer service program, a Hasselblad Frankendrone, the Ronin 2, the new Cendence remote controller, and the Crystal Sky bright monitor.

2016 was a huge year for new DJI products.  The $1,399 Phantom 4 launched in March, revolutionary for its ability to sense objects and detect a path to safely fly around them. The $999 Mavic Pro, launched in September, and DJI launched an upgraded $1,499 Phantom 4 Pro version in November.

What do you expect DJI to announce at the end of this month?

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About the Author: Nana Gastaldi